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TRACE Privacy Policy

Effective Date: August 12, 2026

TRACE is operated by Resale Connect, Inc. (“Resale Connect,” “we,” “us,” or “our”). This Privacy Policy explains how Resale Connect collects, uses, discloses, and otherwise processes information in connection with TRACE, including the TRACE mobile application, addtrace.com, Tracey, and related products, services, and features (collectively, the “Services”).

By using the Services, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect information that you provide directly to us, information generated through your use of the Services, information collected automatically, and information received from service providers and other sources.

A. Account and Profile Information

When you create, use, or maintain a TRACE account, we may collect information such as:

  • Name
  • Phone number
  • Email address, if provided
  • Username or display name
  • Profile photo
  • Biography and profile information
  • Size and fit preferences
  • General location information you choose to provide
  • Account settings and preferences
  • Account status and eligibility information

We may use your phone number for account creation, authentication, security, communications, and other account-related purposes.

Certain profile information you choose to provide may be visible to other TRACE members or publicly available through the Services.

B. Identity Verification Information

To protect TRACE members, reduce fraud, and determine eligibility for certain marketplace activities, we may require identity verification.

For example, before submitting your first bid or offer, you may be required to provide a government-issued identification document and complete a live selfie or similar identity check.

We may use third-party identity verification providers, such as Stripe, to perform these checks. Depending on the verification method, information processed may include:

  • Name
  • Date of birth or age-related information
  • Government-issued identification
  • Images of identification documents
  • A selfie or other facial image
  • Biometric or facial characteristics used to compare your image with your identification
  • Verification results, status, and related authenticity, security, or fraud signals

When a third-party provider performs identity verification, TRACE generally does not need to receive or store the full identification document or raw biometric information. We may receive and retain verification status, provider identifiers, limited identifying information, and other information reasonably necessary to operate and protect the marketplace.

We may require additional or repeat verification when reasonably necessary for account security, fraud prevention, account recovery, compliance, marketplace integrity, or other legitimate purposes.

A verification indicator may be displayed to other TRACE members to show that a member has completed TRACE's identity-verification process. We do not display your government identification document, verification selfie, date of birth, or other underlying verification information to other members.

C. Payment and Payout Information

When you add a payment method, submit a bid or offer, complete a transaction, receive a payout, or use other payment-related features, payment information is processed by third-party payment providers such as Stripe.

Information associated with payment and payout activity may include:

  • Payment card information
  • Card type, brand, expiration information, and last four digits
  • Payment-method identifiers
  • Billing information
  • Transaction amounts
  • Payment and authorization status
  • Refunds, disputes, and chargebacks
  • Payout information and status
  • Bank or payout information for members receiving funds
  • Information required for fraud prevention, identity verification, tax, financial, regulatory, or compliance purposes

TRACE does not receive or store your full payment card number or CVV when those details are collected directly by Stripe.

We may retain payment identifiers, transaction information, and related records as reasonably necessary to operate the Services, complete transactions, prevent fraud, resolve disputes, enforce our agreements, and comply with legal or financial obligations.

D. Listings, Bids, Rentals, Purchases, and Marketplace Activity

We collect information relating to your activity on TRACE, including:

  • Listings you create, view, save, share, or interact with
  • Products and product details
  • Buy bids and Rental offers
  • Bid or offer amounts
  • Sizes
  • Requested, scheduled, or available dates
  • Transaction and order information
  • Purchases and Rentals
  • Fulfillment activity
  • Cancellations
  • Returns
  • Refunds
  • Payouts
  • Reviews and ratings
  • Other marketplace interactions

Some marketplace information may be visible to other TRACE members or, where indicated by the Services, publicly available.

The information displayed to others may vary depending on the feature, your relationship to a listing or transaction, and how the Services evolve.

E. Addresses, Shipping, and Delivery Information

To provide shipping, delivery, pickup, courier, return, and related services, we may collect information such as:

  • Delivery addresses
  • Return addresses
  • Shipping-origin addresses
  • Sender and recipient names
  • Delivery instructions
  • Tracking information
  • Carrier or courier information
  • Pickup and delivery timing
  • Fulfillment status

We may disclose this information to carriers, couriers, logistics providers, and other service providers as reasonably necessary to complete a transaction.

For example, we may use Shippo and other providers to obtain shipping rates, purchase labels, track shipments, or facilitate shipment-related services.

We may also provide information such as an item's declared value or general contents description where reasonably necessary for shipping, protection, claims, or related services.

F. Photos, Videos, and Other User Content

We may collect content that you upload, create, send, or otherwise provide through TRACE, including:

  • Listing photos
  • Profile images
  • Review images
  • Condition photos
  • Photos or other evidence submitted for a claim, dispute, or support request
  • Reviews and ratings
  • Messages
  • Reports
  • Support requests
  • Links
  • Other text, images, or content

Certain content, including profile information, listing content, and reviews, may be visible to other TRACE members or publicly available.

Other content, such as transaction condition evidence, may be made available only to transaction participants, Resale Connect personnel, or service providers where reasonably necessary.

G. Communications Between Members

If you communicate with another TRACE member through the Services, we may collect and retain those communications and related information.

We may use member communications to:

  • Provide messaging functionality
  • Facilitate transactions
  • Provide support
  • Resolve claims and disputes
  • Prevent fraud, abuse, or unsafe activity
  • Enforce our Terms and policies
  • Protect TRACE and its members
  • Develop, maintain, and improve the Services

H. Tracey and AI-Assisted Services

TRACE provides AI-assisted services, including Tracey.

When you communicate with Tracey through the TRACE app, website, SMS or iMessage, Instagram, or another supported channel, we may collect and process information such as:

  • Conversation content
  • Your phone number or channel identifier
  • Your name or account information, where available
  • Products, listings, links, or other information you provide
  • Information reasonably necessary to respond to your request
  • Feedback you provide regarding Tracey responses
  • Information inferred or derived from your interactions, including style, product, or shopping preferences

We may use information from Tracey interactions to:

  • Generate responses
  • Provide requested assistance
  • Personalize recommendations and your experience
  • Understand your preferences
  • Evaluate and improve TRACE products, features, systems, and user experiences
  • Provide customer support
  • Detect misuse or protect the Services

Information used to provide AI-assisted functionality may be processed by third-party technology providers, including providers such as Google and other AI or technology providers we may use from time to time.

We may also use third-party product-information, search, web-information, or data providers when Tracey or another feature needs information about products, retailers, or webpages.

Please avoid providing sensitive information to Tracey unless it is reasonably necessary for your request.

I. Search, Recommendations, and Personalization

We may collect and use information about how you interact with the Services, including:

  • Searches
  • Listings or products shown to you
  • Listings or products you view
  • Saves and other interactions
  • Bids and offers
  • Purchases and Rentals
  • Notification interactions
  • Other marketplace activity

We may use this information to operate and improve search, recommendations, ranking, marketplace functionality, and other features.

We may also derive information about your likely interests or preferences, including fashion, product, size, fit, or shopping preferences, to personalize the Services.

J. Device, Usage, and Technical Information

When you use the Services, we may automatically receive or generate certain device, technical, and usage information, including:

  • Device or platform type
  • App version
  • Push notification token
  • Device time zone
  • IP address
  • Session and authentication information
  • Features or content used
  • Search activity
  • Notification delivery or opening information
  • Marketplace impressions and interactions
  • Technical or operational information

We may use this information to operate, secure, troubleshoot, analyze, personalize, maintain, and improve the Services.

TRACE does not currently use advertising identifiers to track you across third-party apps or websites for targeted advertising.

K. Communications and Notifications

We may communicate with you through channels such as:

  • Push notifications
  • In-app notifications
  • SMS or iMessage
  • Email
  • Other communication channels through which you interact with TRACE

Communications may relate to:

  • Authentication
  • Transactions
  • Bids and offers
  • Fulfillment
  • Rentals and returns
  • Payments and payouts
  • Support
  • Safety and security
  • Reminders
  • Marketplace activity
  • Recommendations
  • Changes to or information about the Services

You may be able to manage certain communications through your device settings, TRACE settings, or applicable opt-out methods.

Some communications relating to transactions, security, legal obligations, or account administration may be necessary to provide the Services and may not be optional while you maintain an account or active obligation.

2. How We Use Information

We may use information we collect for purposes including to:

  • Create and maintain TRACE accounts
  • Authenticate users
  • Provide and operate the Services
  • Facilitate listings, bids, offers, purchases, Rentals, returns, fulfillment, and payouts
  • Process payments and refunds
  • Verify identity and eligibility
  • Assess account or transaction risk
  • Prevent, detect, investigate, and address fraud, abuse, theft, non-return, chargebacks, security incidents, account misuse, or other harmful activity
  • Protect marketplace integrity
  • Personalize content, listings, recommendations, search results, and other features
  • Provide Tracey and other AI-assisted services
  • Communicate with you
  • Provide customer support
  • Investigate and resolve disputes, claims, refunds, or transaction issues
  • Review or moderate content
  • Enforce our Terms, policies, agreements, and marketplace rules
  • Analyze marketplace activity and Service usage
  • Maintain, test, develop, and improve our products, systems, features, models, and user experience
  • Maintain business, transaction, safety, and financial records
  • Protect the rights, safety, property, and interests of Resale Connect, our users, service providers, and others
  • Detect or prevent unlawful conduct
  • Comply with applicable legal, regulatory, financial, tax, accounting, or law-enforcement requirements
  • Establish, exercise, or defend legal claims
  • Carry out other purposes reasonably related to the Services or disclosed at the time information is collected

We may combine information collected through different parts of the Services where reasonably necessary for these purposes.

3. How We Disclose Information

We may disclose information in the circumstances described below.

A. Other TRACE Members and the Public

Some TRACE features are designed to share information with other marketplace participants or the public.

Depending on the feature, this may include:

  • Display name or username
  • Profile photo
  • Biography or profile information
  • General location information you choose to provide
  • Verification indicators
  • Listings and listing photos
  • Marketplace activity
  • Reviews and ratings
  • Transaction-related information where appropriate

The particular information visible to others may vary based on the feature, your relationship to another member or transaction, and the current functionality of the Services.

We do not publicly display your full payment card information, private delivery address, government identification document, identity-verification selfie, or private condition evidence except where information is reasonably necessary to provide a specific feature or transaction.

B. Service Providers

We may disclose information to companies and service providers that perform services for us or help us operate TRACE.

These may include providers of:

  • Database, hosting, and cloud infrastructure
  • Authentication
  • Identity verification
  • Payment processing and payouts
  • Fraud detection and security
  • Shipping and logistics
  • Notifications
  • SMS, messaging, and communications
  • Artificial intelligence and machine-learning services
  • Address and mapping services
  • Product information and web-data retrieval
  • Customer support
  • Analytics and technical infrastructure

Depending on which Services are being used, providers may include Stripe, Supabase, Shippo, Google, Meta, Sendblue, Expo, Vercel, Railway, Channel3, Bright Data, Resend, and other providers we may engage from time to time.

We require service providers that process user data on our behalf to provide protections consistent with applicable requirements and the services they perform for us.

C. Transaction Participants

We may disclose information between marketplace participants where reasonably necessary to facilitate or complete a transaction, including information relating to:

  • Communication
  • Scheduling
  • Shipping
  • Delivery
  • Pickup
  • Returns
  • Transaction status
  • Claims or disputes

D. Legal, Safety, Fraud, and Compliance Purposes

We may disclose information where we reasonably believe it is necessary or appropriate to:

  • Comply with applicable law, regulation, legal process, or governmental request
  • Respond to law enforcement or regulatory authorities
  • Enforce our agreements or policies
  • Detect, investigate, prevent, or address fraud, theft, abuse, security incidents, or illegal activity
  • Protect the rights, safety, property, or interests of Resale Connect, TRACE members, service providers, or others
  • Investigate or resolve disputes and claims
  • Protect against legal liability

E. Business Transfers

If Resale Connect is involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar corporate transaction, information may be transferred or disclosed as part of that transaction, subject to applicable law.

F. With Your Direction or Consent

We may disclose information when you direct us to do so, consent to the disclosure, or choose to use a feature that reasonably requires the disclosure.

4. Advertising, Tracking, and Sale of Personal Information

TRACE does not currently sell personal information to advertisers or data brokers.

TRACE does not currently use information collected through the Services to track users across third-party applications or websites for targeted advertising.

If our practices materially change, we may update this Privacy Policy and provide any notices, choices, or consent mechanisms required by applicable law.

5. Identity Verification, Fraud Prevention, and Marketplace Safety

Resale Connect may use identity, account, payment, device, transaction, communication, behavioral, and other information to protect TRACE and its users.

We may use automated systems, third-party services, manual review, or combinations of these approaches to assess risk and detect potential fraud, abuse, or unsafe activity.

For example, we may:

  • Require identity verification
  • Require additional verification or authentication
  • Verify age or eligibility
  • Restrict or reject certain payment methods
  • Review or delay transactions
  • Limit account activity
  • Prevent fulfillment
  • Suspend or terminate accounts
  • Preserve information relating to suspected fraud, abuse, disputes, or violations
  • Compare or link information associated with different accounts where reasonably necessary to identify duplicate, fraudulent, compromised, or abusive activity

For security reasons, we may not disclose particular fraud indicators, models, thresholds, rules, investigative techniques, or reasons for certain safety or fraud-prevention decisions where disclosure could undermine those protections.

6. Data Retention

We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide the Services, complete transactions, maintain records, prevent fraud, protect users, resolve disputes, enforce agreements, and comply with legal obligations.

Retention periods may vary depending on:

  • The type and sensitivity of the information
  • How the information is used
  • Whether it relates to a transaction
  • Whether an account or transaction is under review
  • Fraud, safety, and security considerations
  • Dispute or claim status
  • Financial, tax, accounting, or regulatory requirements
  • Operational or technical needs

Certain information may be retained for longer where reasonably necessary for:

  • Transactions and financial records
  • Payments, refunds, chargebacks, and payouts
  • Shipping and fulfillment records
  • Fraud prevention
  • Account and marketplace safety
  • Disputes and claims
  • Enforcement of our Terms or policies
  • Tax, accounting, regulatory, or legal obligations
  • The establishment, exercise, or defense of legal claims

When information is no longer reasonably necessary, we may delete, anonymize, aggregate, de-identify, or otherwise disassociate it from you.

Information stored in backups, logs, archives, or third-party systems may remain for a limited additional period where deletion is not immediately technically feasible or where continued retention is reasonably necessary or legally permitted.

7. Account Deletion

You may request deletion of your TRACE account through available account settings or by contacting us where applicable.

If there are no outstanding transactions or other obligations, we may process the deletion promptly.

If an account is associated with an active transaction, shipment, payment obligation, payout, refund, dispute, claim, investigation, safety matter, or other outstanding obligation, we may disable or restrict the account and complete deletion after the matter is resolved.

When an account is deleted, we may delete, anonymize, de-identify, or disassociate information associated with the account.

We may retain information where reasonably necessary for purposes including:

  • Transaction records
  • Financial, tax, or accounting requirements
  • Payments, refunds, and payouts
  • Shipping and fulfillment
  • Fraud detection and prevention
  • Marketplace safety
  • Claims and disputes
  • Enforcement of our agreements
  • Legal or regulatory compliance
  • Establishing, exercising, or defending legal claims

Information involving other users or transactions, such as transaction records, reviews, messages, and marketplace history, may remain in an anonymized, de-identified, or otherwise limited form where reasonably necessary to preserve marketplace records or the rights of another user.

Account deletion may not result in immediate removal from all backups, logs, archives, or third-party systems where retention is technically necessary, permitted by law, or required for legitimate operational or legal purposes.

8. Your Choices

Depending on the applicable feature, you may be able to:

  • Edit profile information
  • Manage saved addresses
  • Manage payment methods
  • Change notification preferences
  • Clear certain search information
  • Cancel eligible bids or offers
  • Unlist or manage listings
  • Block other members
  • Contact TRACE Support
  • Request deletion of your account

You may also manage certain permissions through your device settings.

If you withdraw a permission or decline to provide certain information, some TRACE features may no longer be available to you.

For example, identity verification may be required before you can participate in certain marketplace activities.

9. Privacy Rights

Depending on where you live and applicable law, you may have certain rights regarding your personal information.

These may include rights to:

  • Request access to personal information
  • Request correction of inaccurate information
  • Request deletion of personal information
  • Obtain information about how certain personal information is used or disclosed
  • Request restriction of or object to certain processing
  • Withdraw consent where processing is based on consent
  • Exercise other rights provided by applicable law

These rights may be subject to applicable exceptions and limitations.

To submit a privacy request, contact us at help@addtrace.com.

We may need to verify your identity before completing a request and may retain information reasonably necessary to document, process, or respond to the request.

10. Security

We use administrative, technical, and organizational safeguards designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

You are responsible for maintaining the security of your device, account, authentication credentials, and communications.

If you believe your TRACE account or personal information may have been compromised, please contact us at help@addtrace.com.

11. Age Eligibility and Children

TRACE is intended for adults age 18 and older.

We may use identity-verification information or other information to confirm age or eligibility for certain features.

The Services are not directed to children under 13, and we do not knowingly seek to collect personal information from children under 13.

If we learn that personal information was collected from a person who is not eligible to use the Services, we may delete or restrict the account and take other appropriate action.

12. Third-Party Services and Links

TRACE may contain links to or integrate with third-party websites, retailers, applications, platforms, or services.

When you leave TRACE or interact directly with a third party, that party's privacy practices may apply.

This Privacy Policy does not govern information that a third party independently collects from you outside of services it performs on behalf of Resale Connect.

We encourage you to review the privacy policies of third-party services you choose to use.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to the Services, our practices, technology, legal requirements, or other circumstances.

If we make material changes, we may provide notice through the Services or by another appropriate means where required by law.

The Effective Date at the top of this Privacy Policy identifies when the current version became effective.

14. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or a privacy-related request, contact us at:

Resale Connect, Inc.
Email: help@addtrace.com
Website: addtrace.com